Meet the Owners

ownersJoe and Danica Kiedinger own Salon Fifty Four as well as Prophit Marketing, located above the salon. When Joe and Danica purchased the building at 154 N. Broadway in 2010, they were delighted to have inherited two tenants: a high-end salon and a restaurant. Two years later, the owner of the salon decided to pursue another path, which left Joe and Danica and two remaining stylists with a decision to make: Shut the salon down, rent to another salon owner, or take ownership of the salon. They all met on a Sunday evening: Joe, Danica, Rossemary and Travis. At that meeting, Joe and Danica decided to become owners of the salon and create something special. After all, they knew how to run a business and Rossemary and Travis (co-managers) knew how to provide great service. Then the following February an unexpected but timely development occurred: BBN salon in nearby Howard closed, and its owner asked Joe and Danica to offer his team a home. Joe and Danica embraced the opportunity to grow Salon Fifty Four, and today we have 13 stylists!

The philosophy of Servant Leadership is what pervades all Prophit Marketing companies including Salon Fifty Four. It’s based on humility and trust.

Each person in the Salon Fifty Four family contributes more than talent−they share their ideas and ways to improve the salon. That’s why love built it! Salon Fifty Four was built on a profound trust between strangers who became a family with one common goal: to make your visit to Salon Fifty Four the best part of your day!

Salon Fifty Four


Janet F.

The stylist I had was totally awesome. She knew exactly what I needed to get that lift before summer. Out with the old and in with the new me. She treated me as if we knew each other a long time. Great place.

Taylor B.

The salon itself is nice, modern, and very relaxing. It is also very convenient right on Broadway.

Ayla K.

I’ve struggled finding a new salon in my college town, so I still make a point to get my hair done while I'm home. The salon is clean, beautiful, and every staff member I have encountered is very friendly.

Kara Z.

I love the modern look of Salon 54. The salon encourages the stylists to learn the new tecniques and it shows.

Dawn S.

Salon Fifty-Four is innovative, forward thinking, community oriented, and value driven. They make getting a haircut an event, not just a necessity.

Jennifer B.

Very nice modern touches. It's clean, which is very important to me. Great location!

Lindsey K.

There is nothing bad to be said about Salon 54. They have a modern feel, great location, quality products, and great service.

Chris I.

Very relaxing, clean, upscale salon. The staff is friendly, pleasant and welcoming.

Sarah L.

I love this salon! You feel very comfortable and everyone is super nice.

Kyle A.

Great atmosphere and layout, very nice modern salon.

Elle K.

Great salon and wonderful haircuts! Really good customer service and friendly staff. It’s also a very nice and comfortable environment! I would highly recommend trying Salon Fifty Four!

Laura F.

Great salon, very customer oriented.

Taylor B.

I absolutely love the salon! It's so modern, upbeat, and everyone just seems to have a good time.

Janet K.

Great job on my cut and color. Love it. They did a super job educating me about salon products used on my hair. Very professional stylists.

Ayla K.

My stylist is absolutely wonderful! She knows what she's doing. I've never gotten the hair cut I asked for because she always makes it look ten times better than I imagined. You'll be taking shameless selfies and catching your eye all day in every reflective surface thanks to her skills. Beyond her skills, she's the sweetest person, and is always punctual. I recommend her 110%.

Chris I.

I always leave my appointment feeling terrific. Weeks later the cut is still great, growing out perfectly, which is very important to me as I like to have my hair look good all the time, not just after having it done.

Kyle A.

Great haircut as always! Always on time and always leave satisfied. I'm very picky about my hair, but they always do a great job! I would highly recommend them for anyone looking for a great haircut.

Kara Z.

I have been going to my stylist here for many years and she does a great job. She knows what I like and I am always thrilled with the results.

Taylor B.

My stylist was excellent! She was funny and personable and she really got me the look I wanted. Thank you so much!